1. Low Energy Consumption: BLE is designed to consume very low amounts of power, making it ideal for battery-powered, low-energy devices. For example, a BLE beacon can run for up to two years on a single coin cell battery.

2. Low Cost: BLE is a low-cost solution compared to other wireless technologies, making it ideal for a wide range of applications. For example, BLE-enabled beacons can be used to track the location of people or items in a low-cost manner.

3. Low Latency: BLE has a low latency, meaning that data can be sent and received quickly. This is especially useful for applications that require real-time communication, such as gaming or audio streaming.

4. Flexible Topology: BLE can be used in a variety of topologies, such as point-to-point, star, and mesh networks. This makes it ideal for a wide range of applications, such as home automation or industrial automation.

5. Security: BLE has built-in security mechanisms, such as authentication and encryption, making it ideal for applications that require secure communication. For example, BLE can be used for secure payments or to control access to secure areas.

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