1. Improved Security: SSL provides an encrypted connection between the web server and the browser. This means that any sensitive information sent through the website, such as credit card numbers, passwords, and other personal data, is encrypted and protected from cyber criminals.
2. Increased Trust: When visitors see the SSL padlock icon in the address bar of their browser, they know that the website is secure and their data is safe. This builds trust and encourages visitors to make purchases or enter their personal information.
3. Improved SEO: Google and other search engines give preference to websites that use SSL, meaning that websites with SSL will rank higher in search engine results.
4. Compliance: Many regulatory bodies, such as the Payment Card Industry (PCI) and the Health Insurance Portability and Accountability Act (HIPAA), require the use of SSL on websites that handle sensitive information.