1. Protection of sensitive data: SSL protects sensitive data, such as credit card numbers, usernames, and passwords, from being intercepted by malicious third parties. For example, when you make an online purchase from a website that uses SSL, your credit card information is encrypted so it cannot be stolen.
2. Authentication: SSL also provides authentication, meaning it verifies that you are communicating with the correct server. This helps prevent man-in-the-middle attacks, where an attacker attempts to intercept your communication with a fake server.
3. Increased trust: By using SSL, you can show customers that your website is secure and trustworthy. This can help increase customer confidence and improve conversions. For example, when customers see the “https” in the address bar and the padlock icon, they know that their information is secure.